market activation

Market Activation

IQI helps transform strategic plans into market-ready offerings by defining, packaging, and launching services that drive revenue growth and market share.

We work cross-functionally with sales, delivery, and leadership teams to enable go-to-market execution and activate demand at scale.

Founder-Led

Hustle

Foundational

Building

III

Proactive

Intent

Refine & Optimize

Sustainable

Growth

What we can solve together

Refine the service portfolio and design new, market-ready offerings

Define pricing, positioning, and collateral to maximize revenue impact

Enable sales and delivery teams with playbooks, training, and GTM assets

Activate partnerships and alliances to extend market reach

Establish a repeatable Service Portfolio Management framework

Strategic Assessment – Analyze composition of the existing client portfolio, case studies, previous projects, geocentric market trends and current solution offerings

Solution Roadmap - Identify and recommend new solution offerings and potencial development strategies:

• Harvested - from existing colleterial and assets

• Created - created for a given market opportunity

• Alliance – Partnerships with a 3rd Party Platform

• Leveraging - potential new assets from M&A event

Solution Deployment – Develop Sales & Marketing colleterial, Go-to-Market plans, Delivery Frameworks and resourcing strategies

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What is Sales Enablement?

The process of providing solution-specific content, collateral, and training to help the sales team sell more effectively, improve productivity and increase revenue. A formal Sales Enablement project will work directly with your sales team to ensure you will be successful in:

• Introducing the solution

• Marketing the solution

• Selling the solution

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What is Delivery Enablement?

Proactive activities to ensure the solution delivery team is ready to provide Pre-sales, solution crafting, technical architecture, development of high-quality deliverables, and ensure the right skills and resources capacity is available. Key focus areas include:

• Pre-Sales Support

• Certification and Training

• Delivery Frameworks

• Internal Community & Culture

Partnerships and Alliances

Formal and informal relationships with external organizations that share the common goal of maturing and growing the service offering footprint. Alignment of people, processes, IP, and collateral with strategic partners across the partner ecosystem:

• MS, AWS, and GCS Ecosystem

• Hi-Tech Product Companies

• White-labeled nearshore delivery center

• Contingent Resource Partners

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GTM & lanuch

A go-to-market (GTM) strategy is a step-by-step plan created to successfully launch a new service to market. A good GTM strategy generally identifies a target audience, includes a marketing plan, and outlines a sales strategy.

This is a cross-functional approach that will include collaborating with:

• Sales & Marketing Teams

• Development Leads

• IT group for Web Site upgrades

• Lead Generation internal / external team

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Project Leadership

Project Leadership

Project Leadership

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